Time for a Change of Tune
A bespoke result of 99.4% positive sentiment
Thanks to global financial meltdown, trust in banks and card issuers was at an all-time low. People certainly didn't believe that financial institutions cared about them as individuals. Briefed to communicate Barclaycard's new Bespoke Offers service to young people, Maxus UK set out to radically challenge the perception of banking.