Walking can be hazardous to your health

Neil Stewart, Maxus Asia Pacific CEO on 'The Year of the Mobile' and the impact of this on outdoor and in-transit advertising.

Time for media brokers not bookers

Maxus Australia CEO David Gaines talks to B&T about the need for smarter media buying in 2012.

CES 2012

The 2012 Consumer Electronics Show took place this month in Las Vegas, Nevada. Here Jason gives his thoughts on the show's biggest stories.

Dispatch from the digital frontier in Beijing

Martin Shaw on what’s around the corner in technology and the people that may shape the future of business and give our clients a competitive head-start at this year's TechCrunch Disrupt conference in Beijing.

Maxus China wins Gold at the Spikes Asia 2011

'Hanvon: China's first handwritten newspaper' won Gold for Best Use of Magazines / Newspapers at this year's awards.

Congratulations to the team!

Observations on the Rugby World Cup 2011 - Part Two

In the second part of this story, Rugby fan and Maxus Asia Pacific CEO Neil Stewart gives his thoughts on the sponsorship messaging during the Rugby World Cup 2011.

Observations on the Rugby World Cup 2011 - Part One

Rugby fan and Maxus Asia Pacific CEO Neil Stewart gives his observations on the sponsorship messaging surrounding the build-up to the Rugby World Cup 2011.

The Alternate Screen – Narrowcasting the Masses

Aprajita Virmani on how the reality stated in movies such as Minority Report could become our reality, sooner than you may think.

“But Mum EVERYONE at School is wearing Red Shoes….”

Neil Stewart asks the question, when does an interesting anomaly become a trend?

Re-defining Digital Ad “Inventory” - Part II

The second part of Jon Kaiser's overview of a new era of partnership, creativity and innovation.

If only we didn’t have to wait until it was judging time

Neil Stewart on why agencies should be able to promote their responsibility for great creative work, before the awards season.

Re-defining Digital Ad “Inventory”

Jon Kaiser on how the world in which we only worked directly with media companies/publishers to negotiate for access to their audience has been forever changed.

More ideas, new ideas

Nick Vale on why the appetite for innovative work has never been greater.

Collaborating with women to build a brand online

Rosita Wijngaarde on women’s engagement with digital media, and the potential this creates for marketers.

Winning in China and Going Global

Annie Hsiao on the challenges that "Made in China" brands have to overcome when going global.

What makes a great client?

Nick Vale on maximising the potential of the agency/client relationship.

Yahoo! Microsoft Search Alliance

David Fineman on the Yahoo! Microsoft Search Alliance.

Flipping the model

Nick Vale gives his point of view on today's approach to communication.

Consumers don’t surf the web... They ski!

Martin Lawson on how to quantify each touchpoint on a consumer's digital journey.