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A heads-up on header bidding

A heads-up on header bidding

By Richard Lloyd, Chief Digital Officer, EMEA

What is header bidding? In order to explain what header bidding is, it’s useful to provide a little history first. In the early days of programmatic advertising, for the vast majority of publishers adopting programmatic…

Is Amazon Dash the end of ‘shopping’?

Online Shopping

Is Amazon Dash the end of ‘shopping’?

By Toby Strangewood, Group Strategy Director

What’s changed? You may have already read that Amazon is finally launching its ‘Dash Buttons’ in the UK. There’s mixed opinion about what this will mean to brands and consumers alike, so here’s my POV….

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