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Google Announces New Products & Features

Google Announces New Products & Features

Google Announces New Products & Features

By Youna Haddad & Gil Fishman  Group Search Directors, GroupM

BACKGROUND Google’s product announcements and updates can be organized into five key themes, each of which addresses advertisers’ need for more consumer insights and greater data usage across marketing channels: Audience Measurement Productivity Online to…

GroupM names Lindsay Pattison Chief Transformation Officer

GroupM names Lindsay Pattison Chief Transformation Officer

GroupM names Lindsay Pattison Chief Transformation Officer

By  

Lindsay will lead a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s “horizontality” strategy. She remains a member of GroupM’s global executive committee,…

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