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Basic media disciplines to drive marketing

Basic media disciplines to drive marketing

By Damian Blackden, WW Chief Strategy Officer

Consumers’ ongoing love affair with their smartphones, tablets and other devices has created a contradiction. Device ubiquity and always on connectivity has made the potential to reach people relatively easy, provided we use timely and…

Why Facebook, Apple, Google are embracing the open source revolution and why you should too.

Why Facebook, Apple, Google are embracing the open source revolution and why you should too.

By Pierre Paoli, Digital Strategy Director, EMEA

What’s changed? 2015 was the year open source made a comeback. It refers to a development model which promotes universal access via free licence to a product’s design or blueprint and its universal redistribution to…

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