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Millennials – Demystifying the Me Me Generation

Millenial

Millennials – Demystifying the Me Me Generation

By Laricea Roman-Halliday, Global Digital Account Director

By 2020, Millennials Will Comprise Half the Global Workforce and become the largest and most lucrative generation of customers. Understanding what motivates them, what drives them and how they consume media is fundamental for brands…

Social rises in the East

Social rises in the East

By Martin Shaw, Head of Digital, APAC

Western social platforms such as Facebook, Twitter, WhatsApp and Snapchat often dominate the global headlines when it comes to digital marketing. However, it’s important to remember that their dominance isn’t as universal as those in…

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