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Ad tech players make step towards universal cookie ID pool

Ad tech players make step towards universal cookie ID pool

Ad tech players make step towards universal cookie ID pool

By groupM 

Background The consortium is managed by AppNexus, MediaMath and LiveRamp, which will provide data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX. This consortium will allow advertisers in an open internet…

Google Site Search

Google Site Search

Google Site Search

By James Wirth Organic Search Director, SEO, Maxus

Google Site Search is a Google product that allows brands and advertisers to apply Google’s search technology to their own sites. It acts as a search engine for an advertiser or publisher’s website content, but…

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