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Maxus Global take home the Grand Prix at World Media Awards

Maxus Global take home the Grand Prix at World Media Awards

Maxus Global take home the Grand Prix at World Media Awards

By Maxus Global 

The campaign ‘From Zica to Tiago’ is a fantastic example of fast, responsive creativity from our team who were faced with the task of re-naming a car mere weeks before launch following the outbreak of the…

Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

By Rob Norman Group M's global chief digital officer

This article originally appeared on Campaign Live. The digital advertising charge sheet: 1. Advertising can’t be seen, at least not by humans. 2. A huge amount of impressions are fraudulent 3. Many actual impressions occur…

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